do with search engine marketing - service registration and search engine positioning Kynetic Salerno do with search engine marketing - service registration and search engine positioning Kynetic sas di Salerno
The meeting in question and offertaUn web user who tries to search for "hotels on the Amalfi Coast" on
www.yahoo.it will result in a list of web links including scegliere.Molto probably will go on the site of the first, second or third result of the list, provided that they are consistent with what is often cercato.La consistency guaranteed simply by the fact that companies at the top of the results have paid for esserci.I results of the search engines are the simplest and most direct way to meet the demand with an offer. Each person doing a search online for personal or professional reasons, aims to find information that is more or less directly commerciale.Se nature of its offer is consistent with what this person seeks, you have the opportunity to respond to a need and turn an unknown into a LINK cliente.Per appear in the top of the list of search results PORTALS of great reputation such as MSN, Tax, Yahoo, Altavista, Google, Virgil, just invest small amounts and its offer will establish itself as one of the first options disponibili.Il Keyword Advertising is one of the most effective ways to get in touch with new prospects. Companies of all sizes, from multinationals to the sites of e-commerce, tourism, are increasingly using this technique, which is among the means of search engine marketing. The
KYNETIC with his service on the best paid placement search engines, facilitates contact between companies and potential customers.
phases of the service
1. Choose Keywords: the choice of keywords is done out in cooperation with experts KYNETIC sas, in order to avoid too generic keywords or keywords that may not be used by people who are looking for a specific product / service.
2. Competition Analysis: After determining the keywords on which to intervene, you must make a careful analysis of the pages which are the first positions of each motor, for searches on the keywords chosen. This analysis is a very long and laborious process, which must be repeated for each search engine, because each uses different ranking algorithm. In short, it is necessary to examine dozens of different pages and analyze the HTML code on the basis of all the parameters that may be important for the individual search engine in the allocation of the position.
3. Construction of pages: analyzed the situation for each search engine, you need to build a web page can get a good result by using the information obtained in the previous phase. In most cases you will need to build a separate page for each keyword and each search engine, because the same page is unlikely to be able to place as well for keywords across multiple engines and different.
4. Entry pages: once built the pages they should be placed in different search engines. This phase may continue, since many search engines penalize the placement of a page when they receive more than a certain number of submissions from the same domain, and therefore becomes obligatory dilute inputs over time.
5. Performance monitoring: each search engine has a different time indexing: it is therefore necessary to wait until the engine has entered the index page before you can make an assessment of the effectiveness of the intervention. Times can vary from a few days to several months.
6. Any corrective measures: If the page has been unable to get high rankings, it must be corrected and re-submitted to the search engine until you get the desired placement.
7. Keep position: maintain the position entails the need to constantly stay abreast of changes in the algorithms of each engine, which change frequently and without notice. Through continuous monitoring of the position of your pages you can make timely corrective action in case of loss of position, redefining the pages to retrieve, and possibly improve, the positions gained.
acquire information about each different engine, controlled study with the truth practical tests, submit the pages to the engines, check rankings, monitored at regular intervals, to intervene in case of problems, all these operations involve a huge expenditure of time and the involvement of highly specialized technical skills.
search engine placement: statistics service
statistics, not to be confused with normal access statistics provided by web hosting services, allow you to monitor the proper functioning of the site, and to intervene to refine techniques approach to optimize the user risultati.Ai customers are provided a statistics service that makes the count of accesses to the process service sito.Il on this page, in the extended version offered in addition to the positioning service, it is not a simple counter access, but an effective tool to assess the functioning of individual sections of the site and determine appropriate strategies to maximize results.
Statistics positioning (provision included in the positioning service)
Monthly monitoring is conducted of the exact position of the site in all search engines in iscritto.Se showing the site is located outside the twentieth Service (TOP20) KYNETIC sas riposizionamento.Tali to ensure statistics are summarized in a report, delivered to the customer with monthly shipment via e-mail.
